Sherry Smith is our CEO/fearless leader, overseeing all facets of the business without losing sight of each individual’s contribution. Over the course of her 20-plus year career, Sherry has been in the sales and advertising trenches for some of the world’s top brands, including Walmart, Lufthansa, Disney, Target, General Mills, and of course Triad’s retail partners. Sherry joined Triad in 2007 when we were still considered a startup. While she’s beyond proud of Triad’s pioneering track record and all we’ve accomplished under her leadership, she’s most proud of her two kids — who cheered her on relentlessly when she was offered the role of CEO. “You’ve got this,” they told her. Sherry has been featured in Ad Age, Digiday and Huffington Post among many other media outlets. She has a serious love for rap music, so don’t be surprised if you happen to walk by her office and hear a little bass bumping. When she’s not busy running Triad, you’ll likely find her running a few miles or exploring the local beaches with her family.

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David Haase is a retail marketing expert who introduces potential retail partners to the creativity and scalability of Triad’s offerings. He’s also responsible for leading all US retail accounts, overseeing each individual sales team, and giving both seasoned pros and up-and-comers guidance as needed. Through his work with some of the world’s biggest brands (including ones you’ll likely find in your pantry like Kraft and Nabisco), he’s seen firsthand that the secret to success isn’t in your “client list,” it’s in the relationships you have with them. When he’s not building new partnerships or helping drive our global expansion efforts forward, you’ll find him playing with his latest smart home gadget, perfecting his backhand, or soaking up the sun with his wife and two kids.

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Debbie Schreiner is a financial and business intelligence expert who helps keep Triad’s numbers strong and streamlined. She’s established herself as the go-to key advisor within our organization when we’re evaluating a new opportunity or exploring new ways to grow. No one who’s worked with Debbie in any capacity is the least bit surprised that she was named CFO before hitting 40; even during her very first job at Deloitte, she was a rising star. While she’s a stickler for staying within budget, she’s also a firm believer that amazing shoes and high-quality makeup are absolutely worth investing in.

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Bernie Van Osdal is Triad’s resident sales Yoda — but with higher heels and even higher energy. Her mission is to recruit, train and guide our entire sales team. Having worked for media giants including Cox Communications, Pyramid and Marlin Broadcasting, she knows a thing or two about standing out in a crowded marketplace. Her signature approach to training comes down to knowing your customers inside out and solving their challenges to build lasting partnerships. When it’s time to unwind and reset, Bernie and her family pack up and head to their longtime family retreat in the mountains of North Carolina.

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Joe Henson is a product development and tech expert who helps keep Triad at the forefront of innovation. In other words, he’s helping us create cool technology and solutions that drive real results for retailers and brands. Joe has never met a gadget he didn’t like, and his constant curiosity about how things work helped lead him here. His fail-forward, “anything is possible” attitude played a huge role in helping grow one of his previous companies from 10 to 300 people, while generating over $100 million in revenue. His secret? Putting the customer first and leading by example. Outside the office, Joe, his wife, and three kids volunteer and participate in studies to help further food allergy research and education.

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Tim is an idea machine, maker, tech geek and ad nerd dedicated to helping Triad run like a perfectly-in-tune orchestra. That means leading a diverse group of teams that include Account Management, Creative Production, Ad Operations and Analytics. While each is individually complex and different, they absolutely must work in unison to meet our clients’ business goals (#ChallengeAccepted). His past experience in creative personalization as SVP of Xaxis Ad Labs made him a perfect fit for Triad as we continue to innovate in the world of shopper personalization. When he’s not wrangling creatives, you’ll likely find him and his wife wrangling one of his five (yes, five) children into a pair of shoes, into the bathtub, or into bed. Beyond wishing for more sleep, he also wishes he had more time to make music, technology or art.

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Robin Corralez equips her growing HR team with the tools they need to woo the world’s most talented creatives, sales superstars and tech geniuses. More importantly, she knows how to create a culture that keeps talent happy and engaged. Before joining Triad, Robin served as a human resources executive for Razorfish Health and Vertis Communications. With more than 20 years in the HR world, she’s seen the industry evolve in new ways, and she’s passionate about building a culture around people. Her commitment to lifting others up extends into her personal life, where she volunteers by offering her professional expertise pro bono to nonprofit organizations in need. Robin’s favorite way to spend the weekend is enjoying the beach (and a nice glass of wine!) with her husband.

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Garrett Albanese is a brand strategist and marketing guru who helps Triad share its message and vision with brands and retailers. The former VP of Brand Strategy & Innovation for POPSUGAR traded snowstorms for lightning storms when he made the move from Long Island to Tampa. He didn’t waste any time diving headfirst into Triad’s rebrand — a massive undertaking that was fueled by in-depth research, competitive analysis, late-night creative sessions and lots of cold brew coffee. When he’s not obsessing over the perfect shade of “Triad Purple” or crafting a killer brand positioning strategy, you’ll find him treasure hunting for new home décor and exploring his sunny new digs.

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