Sherry Smith is our CEO/fearless leader, overseeing all facets of the business without losing sight of each individual’s contribution. Over the course of her 20-plus year career, Sherry has been in the sales and advertising trenches for some of the world’s top brands, including Walmart, Lufthansa, Disney, Target, General Mills, and of course Triad’s retail partners. Sherry joined Triad in 2007 when we were still considered a startup. While she’s beyond proud of Triad’s pioneering track record and all we’ve accomplished under her leadership, she’s most proud of her two kids — who cheered her on relentlessly when she was offered the role of CEO. “You’ve got this,” they told her. Sherry has been featured in Ad Age, Digiday and Huffington Post among many other media outlets. She has a serious love for rap music, so don’t be surprised if you happen to walk by her office and hear a little bass bumping. When she’s not busy running Triad, you’ll likely find her running a few miles or exploring the local beaches with her family.

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David Haase is a retail marketing expert who introduces potential retail partners to the creativity and scalability of Triad’s offerings. He’s also responsible for leading all US retail accounts, overseeing each individual sales team, and giving both seasoned pros and up-and-comers guidance as needed. Through his work with some of the world’s biggest brands (including ones you’ll likely find in your pantry like Kraft and Nabisco), he’s seen firsthand that the secret to success isn’t in your “client list,” it’s in the relationships you have with them. When he’s not building new partnerships or helping drive our global expansion efforts forward, you’ll find him playing with his latest smart home gadget, perfecting his backhand, or soaking up the sun with his wife and two kids.

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Tim is an idea machine, maker, tech geek and ad nerd dedicated to helping Triad run like a perfectly-in-tune orchestra. That means leading a diverse group of teams that include Account Management, Creative Production, Ad Operations and Analytics. While each is individually complex and different, they absolutely must work in unison to meet our clients’ business goals (#ChallengeAccepted). His past experience in creative personalization as SVP of Xaxis Ad Labs made him a perfect fit for Triad as we continue to innovate in the world of shopper personalization. When he’s not wrangling creatives, you’ll likely find him and his wife wrangling one of his five (yes, five) children into a pair of shoes, into the bathtub, or into bed. Beyond wishing for more sleep, he also wishes he had more time to make music, technology or art.

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Garrett Albanese is a brand strategist and marketing guru who helps Triad share its message and vision with brands and retailers. The former VP of Brand Strategy & Innovation for POPSUGAR traded snowstorms for lightning storms when he made the move from Long Island to Tampa. He didn’t waste any time diving headfirst into Triad’s rebrand — a massive undertaking that was fueled by in-depth research, competitive analysis, late-night creative sessions and lots of cold brew coffee. When he’s not obsessing over the perfect shade of “Triad Purple” or crafting a killer brand positioning strategy, you’ll find him treasure hunting for new home décor and exploring his sunny new digs.

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