Case Study | Triad Drives Awareness and Sales for Large CPG Brand’s Feminine Care Line

January 10, 2020

Retail Response Case Study Graphic 2


The Challenge to Triad

Drive in-store sales exclusively at Walmart for a feminine care product launch from one of the largest CPG brands


Our Strategic Approach

Triad used Retail Response™ to identify and prioritize certain geographical regions based on the highest sales opportunity across Walmart.

Multiple retail signals were layered and interpreted in real time through our proprietary AI solutions to dynamically optimize the campaign.


Outcomes That Matter

  • 17.4% Incremental Sales Lift
  • $130K Incremental Dollar Sales from Media
  • Incremental sales lift 750% higher than standard display campaigns


Source: Nielson Sales Lift Study

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