Case Study | Triad Partners with a Major Computer Manufacturer to Achieve Immediate Sales Growth Online

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

Identify higher-performing SKUs with the most potential and demand to drive immediate online growth in sales for a major personal computer brand

Our Strategic Approach

Triad monitored 1st party site traffic and daily performance data to maximize the opportunity for products’ sales potential. We elevated top-performing products and prioritizing media investment towards stronger products while maintaining the most return-efficient bids.

Outcomes That Matter

  • Sales efficiency increased by 163%
  • Double-digit ROAS for each SKU
  • Average ROAS totaled $26.26
  • Campaign exceeded consumer electronics category benchmarks by $13.07

Source: Triad internal data.


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