The Challenge to Triad
Identify higher-performing SKUs with the most potential and demand to drive immediate online growth in sales for a major personal computer brand
Our Strategic Approach
Triad monitored 1st party site traffic and daily performance data to maximize the opportunity for products’ sales potential. We elevated top-performing products and prioritizing media investment towards stronger products while maintaining the most return-efficient bids.
Outcomes That Matter
- Sales efficiency increased by 163%
- Double-digit ROAS for each SKU
- Average ROAS totaled $26.26
- Campaign exceeded consumer electronics category benchmarks by $13.07
Source: Triad internal data.