The Challenge to Triad
Deliver a winning strategy to maintain strong sales performance against other consumer electronics competitors entering the market for the holidays for a major mobile phone brand.
Our Strategic Approach
Triad analyzed data to create key insights into top-performing products and created a portfolio approach to help block out competitor brands by tiering the irbidding structure.
Outcomes that Matter
- 139.28% ROAS increase within 30 days of active optimizations
- Sales revenue increase by 22.9%
- Resulted in $2 million incremental sales within a month
Source: Triad internal data.