Case Study | Triad Helps Mobile Phone Brand Maintain Share Against Key Competitors

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

Deliver a winning strategy to maintain strong sales performance against other consumer electronics competitors entering the market for the holidays for a major mobile phone brand.

Our Strategic Approach

Triad analyzed data to create key insights into top-performing products and created a portfolio approach to help block out competitor brands by tiering the irbidding structure.

Outcomes that Matter

  • 139.28% ROAS increase within 30 days of active optimizations
  • Sales revenue increase by 22.9%
  • Resulted in $2 million incremental sales within a month

Source: Triad internal data.


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