Case Study | Triad’s Media Optimization Strategy Grew Demand for a Leading Computer Brand

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge To Triad

Increase the efficiency to drive sales, including featured products with low demand for a major mobile computer brand.

Our Strategic Approach

Triad strategically staggered product bids throughout the flight to drive individual SKU performance, balancing high and low demand opportunities to efficiently grow the sales for the brands entire portfolio. We identified priority products that would improve the overall ROAS, while allowing secondary products in the brands mix to perform at a smaller scale – implementing a dynamic optimization strategy to deliver on their business goals.

Outcomes That Matter

  • Average campaign ROAS increased by 555% within one week of optimization

Source: Triad internal data.


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