The Challenge to Triad
Drive in-store sales for a large laundry brand who was struggling to drive incremental sales for one of their product lines.
Our Strategic Approach
Triad used Retail Response™ to identify and prioritize certain geographical regions based on the highest sales opportunity across Walmart.
Multiple retail signals were layered, including lapsed and current category purchasers, and interpreted in real time through AI, to dynamically optimize the campaign.
Outcomes That Matter
- 2.7% Sales Lift for Brand’s SKUs
- $54K Incremental Dollar Sales for Challenging SKU
- $205K Incremental Dollar Sales from Media (3-week flight)
- Created a Halo Effect on the Rest of the Brand’s Portfolio
Source: Nielson Sales Lift Study