Case Study | Triad’s Shoppable Content Strategy Drives Sales for Major CPG Brand

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

A leading CPG Food and Grocery brand approached Triad to create a unique family-of-brands solution that leveraged shoppable native content to engage shoppers, drive brand affinity and deliver measurable sales.

Our Strategic Approach

In a first-to-market opportunity, Triad produced, scripted and casted a breakthrough LIVE video series that featured multiple 60-minute segments showcasing subject matter experts cooking unique and on-trend dishes. Our goal was to help shoppers find delicious meal solutions for their families throughout key seasonal periods.

Outcomes That Matter

  • 216K new buyers of products
  • 60% increase in cart size among online shoppers
  • $1.56 in incremental ROAS for featured brands
  • 3x revenue increase against pre-campaign benchmarks

Source: Triad internal data.


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