The Challenge to Triad
A leading CPG Food and Grocery brand approached Triad to create a unique family-of-brands solution that leveraged shoppable native content to engage shoppers, drive brand affinity and deliver measurable sales.
Our Strategic Approach
In a first-to-market opportunity, Triad produced, scripted and casted a breakthrough LIVE video series that featured multiple 60-minute segments showcasing subject matter experts cooking unique and on-trend dishes. Our goal was to help shoppers find delicious meal solutions for their families throughout key seasonal periods.
Outcomes That Matter
- 216K new buyers of products
- 60% increase in cart size among online shoppers
- $1.56 in incremental ROAS for featured brands
- 3x revenue increase against pre-campaign benchmarks
Source: Triad internal data.