Case Study | Triad Produces a Three-Hour Live Online Shopping Event to Drive Sales in Real Time

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

Develop a tentpole event for the holiday season that will elevate and promote the discovery of new products, while increasing conversion among a leading omnichannel retailer’s shoppers in real time.

Our Strategic Approach

Partnered with six major brands to produce a three-hour live-streamed event to provide shoppers a single destination for valuable savings on the holiday season’s hottest items.

Outcomes That Matter

  • 27MM media impressions
  • 16K clicks in three hours
  • 76% greater basket size
  • 6x higher transaction rate compared to those who did not view the show

Source: Triad internal data.


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