The Challenge to Triad
Create a multi-platform social campaign that builds awareness and drives sales for a leading consumer electronics brand around the Father’s Day.
Our Strategic Approach
Triad sourced key influencers to develop a series of sponsored posts that leveraged custom written content and short-form video; complemented by a paid media support plan to amplify the products features that inspired shoppers to purchase.
Outcomes That Matter
- 12MM impressions (vs. 7MM Goal)
- 33K engagements
- 6x higher video engagements compared to average benchmarks
- 45% higher engagement on Instagram compared to expected benchmarks
Source: Triad internal data.