Case Study | Triad Conceptualizes a Seasonal Influencer Marketing Campaign for Electronics

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

Create a multi-platform social campaign that builds awareness and drives sales for a leading consumer electronics brand around the Father’s Day.

Our Strategic Approach

Triad sourced key influencers to develop a series of sponsored posts that leveraged custom written content and short-form video; complemented by a paid media support plan to amplify the products features that inspired shoppers to purchase.

Outcomes That Matter

  • 12MM impressions (vs. 7MM Goal)
  • 33K engagements
  • 6x higher video engagements compared to average benchmarks
  • 45% higher engagement on Instagram compared to expected benchmarks

Source: Triad internal data.


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