Case Study - Triad’s Social Influencer Campaign Engages CPG Grocery Shoppers

January 10, 2020

Retail Response Case Study Graphic 2

The Challenge to Triad

Showcase a leading insect repellent’s portfolio of brands by highlighting different usage occasions.

Our Strategic Approach

After discovering that the brand was over-indexing with specific target audiences, Triad sourced social influencers to share original photos, while integrating key messaging on the product’s various use cases across Facebook, Twitter and Instagram to reach lapsed buyers.

Outcomes That Matter

  • 19MM total social impressions (vs. 15MM Goal)
  • 48% higher engagement rate against Instagram benchmarks
  • 67K total engagements

Source: Triad internal data.


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