Case Study | Triad Activates Social Influencer Network to Increase Awareness and Drive Sales for CPG Grocery Brand

January 10, 2020

Retail Response Case Study Graphic 2


The Challenge to Triad

Develop a multi-platform social influencer campaign to increase brand awareness and drive sales for a leading CPG brand at a top wholesale club during Easter.


Our Strategic Approach

Triad sourced key influencers to developed custom blog posts and authentic social content on Twitter, Facebook and Instagram that highlighted the brand’s key seasonal products through sponsored ads and paid media support.


Results

  • 43MM total social impressions (vs. 11MM Goal)
  • 53K blog engagements
  • 41% higher engagement rate against Instagram benchmarks
  • 12x higher engagement rate than expected Facebook benchmarks


Source: Triad internal data.

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