The Challenge to Triad
Drive in-store sales for a new organic product launch at Walmart and Wakefern/Shoprite for an iconic baby food brand.
Our Strategic Appoach
Multiple retail signals were layered, including loyalist, competitive and brand switchers, and interpreted in real time through our proprietary AI solutions to dynamically optimize the campaign.
Outcomes That Matter
- 6.3% Sales Lift For Organic SKUs
- $2 ROAS
- $366,434 Incremental Dollar Sales from Media
- Created a Halo Effect on the Rest of the Brand’s Portfolio
Source: Nielson Sales Lift Study