Case Study | Triad Optimizes Media Mix for Organic Baby Food Campaign

January 10, 2020

Retail Response Case Study Graphic 2


The Challenge to Triad

Drive in-store sales for a new organic product launch at Walmart and Wakefern/Shoprite for an iconic baby food brand.


Our Strategic Appoach

Multiple retail signals were layered, including loyalist, competitive and brand switchers, and interpreted in real time through our proprietary AI solutions to dynamically optimize the campaign.


Outcomes That Matter

  • 6.3% Sales Lift For Organic SKUs
  • $2 ROAS
  • $366,434 Incremental Dollar Sales from Media
  • Created a Halo Effect on the Rest of the Brand’s Portfolio


Source: Nielson Sales Lift Study

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