Triad and Tyson Pet Products Prove Retail Signals Lift In-Store Sales

April 08, 2019

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The Purpose

Drive increased in-store sales and return on ad spend for Nudges® Natural Dog Treats by Tyson Pet Products.

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The Strategy

Triad used Retail Response™, its media optimization platform, to identify and target audiences at retailers where Nudges® Dog Treats had a higher probability of being sold.

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  • Identified high-propensity retail audiences by combining proprietary shopper indices with retailer POS and mobile location data, as well as other third-party retail signals
  • Calculated media allocations based on Nudges® brand relationships with consumers at the top four retailers identified
  • Precisely targeted audiences with dynamically served banner creative sets per retailer 
  • Performed weekly analysis of brand and category sales data, making budget optimizations throughout the campaign to capitalize on real-time trends at the targeted retailers

The Outcome

Triad used Retail Response™ to layer and interpret multiple retail signals in real time through AI, providing insights into Nudges® Dog Treats greatest retail opportunities. We then targeted the right message to drive the right audience in store to purchase.

This campaign drove a significant sales lift — 50% higher* than standard display campaigns — leading to $1.3MM in incremental sales for more than $6.00 short-term return on ad spend.

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* Higher than industry benchmarks


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