Case Study - Major Microchip Manufacturer

September 23, 2019

Retail Response Case Study Graphic 2

Business Challenge

Build awareness and drive sales of proprietary new microchip technology through a digital media campaign that targeted three core audiences: creatives, gamers and moms.

What We Did

Triad, a major microchip manufacturer and PressX executed a cross-platform influencer marketing campaign for the 2018 holiday season that featured subject matter experts who helped educate gamers about the power of the manufacturer’s new hardware within PC gaming products.


  • 348MM media impressions
  • 761K clicks
  • In-store sales lift of 8%
  • $31 return on ad spend

Source: Triad internal data.


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