Case Study - Major Microchip Manufacturer

September 23, 2019

Retail Response Case Study Graphic 2


Business Challenge

Build awareness and drive sales of proprietary new microchip technology through a digital media campaign that targeted three core audiences: creatives, gamers and moms.


What We Did

Triad, a major microchip manufacturer and PressX executed a cross-platform influencer marketing campaign for the 2018 holiday season that featured subject matter experts who helped educate gamers about the power of the manufacturer’s new hardware within PC gaming products.


Results

  • 348MM media impressions
  • 761K clicks
  • In-store sales lift of 8%
  • $31 return on ad spend



Source: Triad internal data.

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