Case Study - Major Seasoning in Summer Grilling

September 22, 2019

Retail Response Case Study Graphic 2

Business Challenge

Generate 30MM impressions across multiple social platforms to increase reach and promote a major seasoning manufacturer’s line of grilling products for the summer seasonal period.

What We Did

Triad sourced social media influencers to amplify the manufacturer’s line of outdoor entertaining products on Facebook, Twitter and Instagram through original custom content, video and paid support to bring shoppers closer to purchase.


  • 74MM impressions
  • 71K engagements
  • 49% higher engagement rate vs. expected benchmarks
  • 80% higher engagement rate on Facebook against forecasted benchmarks

Source: Triad internal data.


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