Generate 30MM impressions across multiple social platforms to increase reach and promote a major seasoning manufacturer’s line of grilling products for the summer seasonal period.
What We Did
Triad sourced social media influencers to amplify the manufacturer’s line of outdoor entertaining products on Facebook, Twitter and Instagram through original custom content, video and paid support to bring shoppers closer to purchase.
- 74MM impressions
- 71K engagements
- 49% higher engagement rate vs. expected benchmarks
- 80% higher engagement rate on Facebook against forecasted benchmarks
Source: Triad internal data.