Retail Report: Garrett Albanese Discusses the Art of Storyselling

January 07, 2020

There’s a myth that immersive content and creative experiences deployed at retail are disruptive to the user experience. These experiences are actually critical in delivering what people crave — just listen to Garrett Albanese, Triad’s SVP of Marketing, explain how brands can innovate at retail with creative “storyselling” that plays a role in people’s buying decision.

Great storytelling adds value to a brand. It’s essential to communicate in an authentic, honest way to leave people with an emotional takeaway, fueling their natural interest and turning micro-moments into lasting connections.


Want to find out more about Triad?

Contact Us