In 2004, we approached Walmart with an idea that would better connect brands, retailers and customers online. At the heart of the pitch was the concept of turning Walmart.com into a publisher to attract new brand ad dollars, drive up their online conversion rates and add new profits to their e-commerce business. Intrigued, Walmart decided to give this new way of online advertising a shot — and so Triad was born.
Triad Retail Media now reaches 141 million unique visitors* and is the industry leader in creating, managing, and operating digital programs for the world's largest retailers.
In 2014, Roger Berdusco was named CEO. Headquartered in St. Petersburg, Florida, Triad employs nearly 600 people in 13 offices worldwide.
*Source: comScore Multiplatform (US only), March 2015