More than a decade of digital retail experience

Leading the way

We sell, manage and execute Digital Retail Media programs on websites, mobile devices and in-store TVs — in fact, on any Digital Retail Platform targeting consumers. Our mission? To be the best digital media partner for the world’s top retailers by continuing to pioneer how leading brands engage, inform and inspire shoppers to purchase.

graphic illustrating the integration of Shoppers, Retailers and Brands
Major retailers we partner with include Walmart, eBay, Toys“R”Us, CVS/pharmacy, and Dollar General. Want to find out how you can join them?
Our history

How it began

In 2004, we approached Walmart with an idea that would better connect brands, retailers and customers online. At the heart of the pitch was the concept of turning into a publisher to attract new brand ad dollars, drive up their online conversion rates and add new profits to their e-commerce business. Intrigued, Walmart decided to give this new way of online advertising a shot — and so Triad was born. 

Triad Retail Media now reaches 152 million unique visitors* and is the industry leader in creating, managing, and operating digital programs for the world's largest retailers.

*Source: comScore Media Metrix, 3 month average, June-July 2017 (US); Google Analytics, 3 Month Average, June-July 2017 (US, AU, NL, MX)


Our history

Meet our leaders

Sherry Smith

Sherry Smith

Chief Executive Officer

Appointed to the position of CEO in 2017, Sherry Smith oversees all facets of Triad Retail Media’s business, including the evolution of its capabilities and services, continued growth and leading a multi-functional team. Sherry’s 20+ years of experience within the advertising industry, both in the traditional and digital realms, resulted in revenue-driven solutions for the world’s top brands and retailers. Her proven executive management track record continues to be an asset in building client partnerships and executing innovative, custom strategies for Triad’s retail partners such as, Sam’s Club, CVS, Dollar General, Kohl’s and more.

Sherry has been with Triad Retail Media since 2007. She has been instrumental in developing sales teams in key markets, including New York, Chicago, San Francisco and Bentonville. Before joining Triad, Sherry was the Vice President of Sales & Marketing at Mass Connections, where she led the development of in-store events for retailers such as Walmart, Target, King Soopers and Food 4 Less. She worked closely with global brands such as General Mills, Nestlé and Diageo to launch national in-store and outdoor event campaigns.

Sherry holds a Bachelor of Arts in Speech Communications from California State University, Fullerton. Her personal passions include running, reading, going to concerts and mentoring young professionals. She resides in Tampa, Florida with her husband, daughter and son.

Davis Haase

David Haase

Global Chief Development Officer

David Haase oversees all business and product development, driving key growth for Triad Retail Media. He identifies new partnership opportunities within the retail industry and within the WPP network, building relationships and strategies to transform the digital retail marketplace. David also leads the planning, creation and launch of all new innovative networks and products to better connect retailers and brands with shoppers in their purchasing journey, including Triad Mobile Media, Shelf Help and the Commerce Video Network. He joined Triad in 2006, serving as VP of Client Development, then President of the agency’s eBay business before entering his current role. His advertising background includes years of direct brand experience working with MARS Advertising, Kraft Foods and Nabisco.

Debbie Schreiner

Debbie Schreiner

Chief Financial Officer

In this role, she is responsible for leading the company’s financial, legal and procurement departments. Debbie also serves as a key advisor for many of the company’s growth initiatives with the objective to help build new streams of revenue, cultivate existing business and explore new and profitable partnerships.

Debbie joined Triad in April 2017 as interim lead for finance, legal and procurement. She came to the company from Xaxis, where she served as Vice President of Financial Strategy & Business Intelligence and played an integral role in Xaxis’ acquisition of Triad in 2016. Previously, Schreiner served as Vice President & Controller at 24/7 Media Inc., where she was responsible for managing the global consolidation, as well as the financial operations of the U.S., Canada and Australia operating units. Schreiner has also held various senior management positions within broadcast media–related companies and began her professional career at Deloitte as part of the audit practice.

Misty Brown

Misty Brown

Global SVP, Marketing Communications

Misty Brown oversees all internal and external communications, marketing, events and public relations to amplify the company’s global brand, clients and reputation throughout the digital advertising industry. She serves as communications counsel to the CEO and executive team, leading strategies to promote employee engagement, corporate transparency, collaboration and community involvement. Under her creative leadership, Triad earned multiple prestigious awards, including “Best Places to Work” and “Coolest Office Spaces.”

Misty also helped build and develop Triad’s award-winning digital retail content capability since 2007, working with top brands PepsiCo, Johnson & Johnson, Procter & Gamble, Microsoft and more. Before joining Triad, Misty spent several years on the client and agency sides of advertising in Tampa Bay and in her hometown of Los Angeles. She earned her Master of Communications from the University of Southern California and has undergraduate degrees in both Marketing and Fashion Merchandising.

Want to find out more about Digital Retail Media?

Our global headquarters


Phone: +1 727.231.5041
100 Carillon Parkway
Suite 100
St. Petersburg, FL 33716


Phone: +44 (0)20 3429 4300
40 Strand


Phone: +61 (0) 2 9093 4000
1 York St
NSW 2000

Netherlands/Northern Europe

Phone: +31 (6) 46199427
Barbara Strozzilaan 201
1083 HN Amsterdam