In an effort to provide consumers with an engaging and educational new way to learn about pet care and pet products, Triad Retail Media announced today that it has collaborated with Sam’s Club to create and launch Pet Central on SamsClub.com. Packed with informative interactive content on pet health and care, the site features accredited pet expert Dr. Louise Murray, who will spearhead the development of a variety of social media content such as Q&As and videos that cover topics like pet vaccinations and choosing the best food for your pet.
Pet Central is designed to provide pet owners with an interactive shopping experience that helps them learn about how to properly care for their pets, while creating a direct path to purchase and recommending products at Sam’s Club. Consumers can also interact with Dr. Murray to ask personal questions about their own pets’ habits and health. Topics include how to teach your puppy not to bite, how to calm a hyperactive kitten, how to properly board a pet when you vacation and how to tell when your pet is sick. Dr. Murray is the author of “Vet Confidential: An Insider's Guide to Protecting Your Pet's Health,” a pet owner's guide to veterinary medicine. She also runs the ASPCA's Bergh Memorial Animal Hospital in New York City.
Pet Central also features a custom nutrition fact finder. This online tool breaks down the nutritional composition of a pet owner’s usual pet foods and facilitates an easy comparison against similar pet food products, helping Sam’s Club Members find the right food for their pet.
In addition, Members were invited to ask Dr. Louise their most common pet questions through a series of brief, custom video Q&As filmed at Sam’s Club locations.
“Most consumers consider their pet an extension of their family,” said Dawn Deal, Senior Director of Digital Media and Online Marketing at Sam’s Club. “By creating an online experience that allows them to find research, interact and shop in a way that helps them meet the highly specific needs of their pets, we make it easier than ever to make pet healthcare a top priority.”
Greg Murtagh, CEO and founder of Triad Retail Media, said, “Dynamic, interactive and information-rich content centers have become a critical element of the shopper marketing strategy for retailers and brands. With the new Pet Central, Sam’s Club has built one of the most ‘informed’ base of customers when it comes to pet care — which ultimately helps drive sales online and in-store. Triad is thrilled to be involved with such an innovative project.”