Triad Retail Media is partnering with one of the most respected nationwide nonprofits to help provide housing for local families in need. Four groups of Triad team members donned their hard hats and joined Habitat for Humanity of Pinellas County to help build a new home in Clearwater, Fla., for a working mother and her three children.

From March 17 to March 20, Triad Retail Media team members worked alongside trained Habitat for Humanity supervisors, framing, sawing, caulking, priming and painting the two-story home. “We were privileged to meet the owner, understand the program and drive home tired, knowing that we all joined efforts to make a difference for a local family,” said Ana Toro, Triad Retail Media’s Senior Vice President and General Manager.

As part of its commitment to community involvement and service, Triad Retail Media offers its global team members one paid day off annually to volunteer for a cause of their choosing. “We have so many team members who are eager to serve and help those around them,” said Triad Retail Media CEO, Roger Berdusco, who participated in the build. “Providing a paid day off to serve is a small way we can support that spirit of giving back.”


 Triad team members volunteer with Habitat for Humanity

More than 40 Triad team members participated in the four-day building blitz.

About Habitat for Humanity of Pinellas County
Habitat for Humanity of Pinellas County is a locally run affiliate of Habitat for Humanity International, a nonprofit housing organization based on Christian principles. Habitat for Humanity works in partnership with struggling low-income families and individuals to engage community volunteers, along with corporate, civic and faith organizations to help build and renovate decent, affordable housing. For more information, please visit

About Triad Retail Media
Founded in 2004, Triad Retail Media is the market leader in creating, managing and operating Digital Retail Media programs for highly trafficked retail websites. Triad's unique approach to retail advertising provides upside for retailers, brand advertisers and shoppers. Contextual and relevant advertising provides a much richer online shopping experience while giving brands the opportunity to engage shoppers while they're making purchase decisions. This custom advertising approach goes far beyond the banner and standard ad networks.

Triad Retail Media's leading retail partners include Walmart, eBay, Toys"R"Us, CVS, Sam's Club and many other notable retailers. The company has thrice been named one of the fastest-growing private companies in the U.S. by Inc. magazine. Headquartered in St. Petersburg, Florida, Triad employs more than 500 people in eleven offices worldwide.