Triad Retail Media | Triad Retail Media

Reach Your Cultural Audience
at Scale

Triad Multicultural Logo 

An extension of Triad Retail Media®, a pioneer and leader in retail digital media, Triad Multicultural allows advertisers to reach verified shoppers and tap into the full potential of their desired cultural audience — at scale — with our portfolio of publishers.


Hispanic Shopper Audience Network

Our proprietary Hispanic Shopper Audience Network is currently available, offering on-site programs plus audience extension on more than1,000 selected Hispanic sites!

*comScore, Media Metrix, Multiplatform Report, January 2016 de-duplicated reach.


18.9 million desktop and mobile verified shoppers with the top multichannel retailers

Reach verified Hispanic shoppers with the world’s leading retailers

Walmart
eBay
Sam's Club
Sears
CVS
redbox
Babies R Us
ToysRUs

Why Triad Multicultural?

Hispanics in the US


• 65% of Hispanics are US-born*

• Hispanics spend 28.5% more time watching videos online than non-Hispanics*

• 32 million Hispanics are using social media*

• Hispanics over-index in all categories for tablet and cellphone purchases*

• 52% of the Hispanic population is younger than 30*

*Geoscape AMDS 2016 Series, eMarketer US Hispanics 2016, 2015 Hispanic Fact Pack, Google/Ipsos Media, April 2015.

59.9 million Hispanics live in the United States = $1.7 Trillion in buying power
Triad Retail Media partners reach 60% of all Hispanics online

Reach This Growing Audience at Scale


Triad Retail Media partners reach:

• 18.9 million Hispanics online*

• 60% of all Hispanics online*

• 59% of all Hispanic millennials online*

• 14.7 million Hispanics via their mobile devices*

*comScore, Media Metrix, Multiplatform Report, January 2016 de-duplicated reach.

Triad Retail Media partners reach 60% of all Hispanics online

Creating an important new category for brands and media buyers.


Advertiser benefits:

• Reach verified shoppers when in shopping mindset

• Ads targeted with first-party data

• AXT Network, cross-device with measurable performance

Hispanic Digital Ad Spending flow
Logos of top Hispanic sites

Extend your reach on top Hispanic sites and connect with Hispanic Shoppers through Proven Advertising Channels.


• First-Party Data Targeting

• Custom Content & Messaging

• Multichannel (Desktop, Mobile, Social)

• Highly Relevant Advertising

• Special Offers

• Interactive Tools & Tips

Logos of top Hispanic sites
Find out more about Triad Multicultural and how our Hispanic Shopper Audience Network
can help your brand reach Hispanic shoppers at scale