Reach Your Cultural Audience
at Scale

Triad Multicultural Logo 

An extension of Triad Retail Media®, a pioneer and leader in retail digital media, Triad Multicultural allows advertisers to reach verified shoppers and tap into the full potential of their desired cultural audience — at scale — with our portfolio of publishers.

Hispanic Shopper Audience Network

Our proprietary Hispanic Shopper Audience Network is currently available, offering on-site programs plus audience extension on more than1,000 selected Hispanic sites!

*comScore, Media Metrix, Multiplatform Report, January 2016 de-duplicated reach.

18.9 million desktop and mobile verified shoppers with the top multichannel retailers

Reach verified Hispanic shoppers with the world’s leading retailers

Sam's Club
Babies R Us

Why Triad Multicultural?

Hispanics in the US

• 65% of Hispanics are US-born*

• Hispanics spend 28.5% more time watching videos online than non-Hispanics*

• 32 million Hispanics are using social media*

• Hispanics over-index in all categories for tablet and cellphone purchases*

• 52% of the Hispanic population is younger than 30*

*Geoscape AMDS 2016 Series, eMarketer US Hispanics 2016, 2015 Hispanic Fact Pack, Google/Ipsos Media, April 2015.

59.9 million Hispanics live in the United States = $1.7 Trillion in buying power
Triad Retail Media partners reach 60% of all Hispanics online

Reach This Growing Audience at Scale

Triad Retail Media partners reach:

• 18.9 million Hispanics online*

• 60% of all Hispanics online*

• 59% of all Hispanic millennials online*

• 14.7 million Hispanics via their mobile devices*

*comScore, Media Metrix, Multiplatform Report, January 2016 de-duplicated reach.

Triad Retail Media partners reach 60% of all Hispanics online

Creating an important new category for brands and media buyers.

Advertiser benefits:

• Reach verified shoppers when in shopping mindset

• Ads targeted with first-party data

• AXT Network, cross-device with measurable performance

Hispanic Digital Ad Spending flow
Logos of top Hispanic sites

Extend your reach on top Hispanic sites and connect with Hispanic Shoppers through Proven Advertising Channels.

• First-Party Data Targeting

• Custom Content & Messaging

• Multichannel (Desktop, Mobile, Social)

• Highly Relevant Advertising

• Special Offers

• Interactive Tools & Tips

Logos of top Hispanic sites
Find out more about Triad Multicultural and how our Hispanic Shopper Audience Network
can help your brand reach Hispanic shoppers at scale