In case you missed it, this year’s WPP Global Retail Forum proved to be yet another successful event for marketers, retailers and brands seeking to get ahead of both tech and commerce trends as they relate to digital media.
New technologies are dramatically re-shaping the marketing, entertainment and retail industries, and with data-infused everything, the lines between content and commerce continue to blur. This year’s event, however, aimed to shore up a few of those boundaries with presentations from a lineup of industry veterans and up-and-comers alike.
As a continuing education platform designed to arm attendees with key strategies to take on the ever-changing retail landscape, the show’s content analyzed key shifts in consumer buying behavior and ways to better connect with today’s shoppers through insightful speaking engagements from the likes of Colgate and Coca-Cola, as well as numerous WPP agencies including VML, Kantar Consulting, and of course, Triad, among others.
Some industry thought-leaders — including representatives from world-renowned data provider IRI and WPP’s very own GroupM — sat down to weigh in and give their POV on the state of the industry today.