Where people, tech and commerce unite

Engage. Inform. Inspire.

Triad Retail Media is partners with the world’s leading brands for engaging, informing & inspiring consumers to purchase. From sales to creative and analytics, we consult and activate custom initiatives as a full-service agency. 

graphic illustrating the integration of Shoppers, Retailers and Brands
Major retailers we partner with include Walmart, CVS pharmacy, Sam's Club and Staples. Want to find out how you can join them?
Our history

Once Upon a .Com

In 2004, we approached Walmart with an idea of turning Walmart.com into a media publisher to attract advertising dollars, increase online conversion rates and add new profits to their e-commerce business. Intrigued, Walmart decided to give this new way of online advertising a shot — and so Triad was born.

We now reach over 158 million unique visitors* and lead the way in media, data and content for the world's largest retailers.

*Source: comScore Media Metrix, 3 month average, October-December, 2017 (US).


Our history

Meet our leaders

Sherry Smith

Sherry Smith

Chief Executive Officer

Sherry Smith oversees all facets of Triad Retail Media’s business, including the evolution of its capabilities and services, continued growth and leading a multi-functional team. Sherry’s 20+ years of experience within the advertising industry, both in the traditional and digital realms, resulted in revenue-driven solutions for the world’s top brands. Her proven executive management track record continues to be an asset in building client partnerships and executing innovative, custom strategies for Triad’s retail partners such as Walmart.com, Sam’s Club, CVS, Kohl’s and more.

Sherry has been with Triad Retail Media since 2007. She has been instrumental in developing sales teams in key markets, including New York, Chicago and Bentonville. Before joining Triad, Sherry was the Vice President of Sales & Marketing at Mass Connections, where she led the development of in-store events for retailers such as Walmart, Target, King Soopers and Food 4 Less. She worked closely with global brands such as General Mills, Nestlé and Diageo to launch national in-store and outdoor event campaigns.

Davis Haase

David Haase

Chief Development Officer

David Haase leads all business and product development, driving key growth for Triad Retail Media. He identifies new partnership opportunities within the retail industry and within the WPP network, building relationships and strategies to transform the digital retail marketplace. David also leads the planning, creation and launch of all new innovative networks and products to better connect retailers and brands with shoppers in their purchasing journey. He joined Triad in 2006, serving as VP of Client Development, then President of the agency’s eBay business before entering his current role. His advertising background includes years of direct brand experience working with MARS Advertising, Kraft Foods and Nabisco.

Debbie Schreiner

Debbie Schreiner

Chief Financial Officer

As CFO, Debbie Schreiner is responsible for the company’s financial, legal and procurement departments. She also serves as a key advisor for many of the company’s growth initiatives with the objective to help build new streams of revenue, cultivate existing business and explore new and profitable partnerships.

Debbie joined Triad in April 2017 from Xaxis, where she served as Vice President of Financial Strategy & Business Intelligence and played an integral role in Xaxis’ acquisition of Triad in 2016. Previously, she served as Vice President & Controller at 24/7 Media Inc., where she managed the global consolidation, as well as the financial operations of the U.S., Canada and Australia operating units. Debbie has also held various senior management positions within broadcast media–related companies and began her professional career at Deloitte as part of the audit practice.

Bernie Van Osdal

Bernadette Van Osdal

Executive Vice President, Sales Center of Excellence

Bernadette Van Osdal joined Triad Retail Media in 2008 and focuses on sales-lead systems, processes and platforms, as well as creating and fostering talent through hiring, training, certification and career-pathing programs. In addition, Bernie is responsible for ensuring that all aspects of the sales and onboarding processes are universally structured across the organization, enabling greater efficiencies.

Previously, Bernie developed and led the Strategic Partnership Team that represented Triad’s cross-publisher offering to senior leads across the industry’s top holding companies. She also launched the eBay Advertising platform, while leading that publisher’s sales efforts for six years. Prior to introducing online retail media to the national landscape in 2009, Bernie spent more than 20 years in the broadcast industry at leading companies such as Cox Communications, Pyramid and Marlin Broadcasting groups.

Davis Haase

Joe Henson

Senior Vice President, Products & Platform

Joe Henson joined Triad Retail Media in 2017 and is responsible for driving the company’s product strategy and leading the development, implementation and deployment of Triad’s proprietary platforms, while overseeing the evaluation and assembly of top-notch partnerships.

Prior to joining Triad, Joe most recently was Group VP of Product Platform and Technology at Catalina Marketing, where he built global platform strategies to grow value for the company’s clients. In this role, he served as a conduit between technology, analytics, sales, product management and media operations to synergize core functions across the organization. Before that, Joe held various senior-management positions within the technology industry, including at Q Interactive and Baxter, where he began his professional career.

Amy Dragland-Johnson

Amy Dragland-Johnson

Senior Vice President, Client Relations

Amy Dragland-Johnson joined Triad in 2018 and serves as the primary client contact for Triad’s Walmart publisher account, leveraging more than 20 years of industry experience to gain an in-depth understanding of its multi-channel online media priorities and business strategies. She also identifies and drives continuous operational efficiencies that enable scalability and increased profitability.

Prior to being named to her current role, Amy was responsible for the strategic leadership of SC Johnson’s North America Shopper Marketing and Consumer Promotions, and Integrated Marketing functions, across all North American retailers. Throughout the past decade, she has overseen “best of class” shopper marketing strategic programming and has led award-winning sales and shopper teams – fostering the development of a common marketing vision for multiple retailer and customer audiences.

Tim Bagwell

Tim Bagwell

Senior Vice President, Operations

Tim Bagwell leads Triad’s Account Management, Ad Operations, Project Management, Programmatic, Creative and Analytics business units. Working with the senior leaders on each team, Tim is focused on creating, evaluating and optimizing platforms, processes, cross-functional productivity and organizational communication. Additionally, he is responsible for setting and evaluating organizational goals to help support Triad’s continuous growth and business objectives.

Tim joined Triad in 2018 from Xaxis, where he served as Senior Vice President of Ad Labs and West Coast Accounts. As Ad Labs SVP, he led a group of creatives, developers and producers that assisted GroupM and direct clients with creative services and audience based creative personalization. As SVP of West Coast Accounts, Tim steered a team of account managers and strategists that helped both GroupM and direct clients leverage the power of Xaxis’s audience-buying technologies to drive brand and performance results. Before that, he held positions at 24/7 Real Media and Panache, where he provided white-labeled services to premier publishers including Viacom, Fox Networks, Channel 4 UK and others.

Robin Corralez

Robin Corralez

Senior Vice President, Human Resources & Talent

Robin Corralez joined in 2018 and brings more than 20 years of experience in the human resources field, specializing in all employee-related functions of the organization. Her focus is on building and aligning great teams that are excited to come to work every day. She does this by leveraging her strengths in talent and organizational development, recruitment and staffing, performance management, and compensation and benefits.

Before joining Triad, Robin served as a human resources executive for Razorfish Health, a global agency specializing in healthcare marketing and advertising. Throughout her career as a human resource professional, she has also led efforts across diverse organizations of varying sizes, spanning both service and manufacturing environments. Prior to Razorfish, Robin served as Vice President of Human Resources at Vertis Communications, a leading provider of advertising and marketing solutions servicing the nation’s top retail and consumer products companies with 5,200 employees across 100 locations including the U.S., Mexico and Canada.

Mark Regan

Mark Regan

Senior Vice President, Strategy

Mark Regan joined Triad Retail Media in 2018 as SVP of Strategy. He is primarily responsible for developing, communicating, executing and sustaining the company’s strategic priorities. He will work closely with the leadership team to develop a portfolio of strategic initiatives to achieve Triad’s long-term goals, including global expansion. In addition, he will also identify unique opportunities for the company as it enters into the Canadian market, as well as the Australian and UK markets in 2019, leveraging new products and growth opportunities where applicable.

Prior to joining Triad, Mark spent the previous seven years at PowerChord, where he held a number of positions throughout his tenure and rapid ascent within the organization, including president, chief marketing officer, chief digital officer, director of digital marketing and managing director of its European business, PowerChord GmbH. There, he led a 25 percent revenue growth over a span of two years and also launched key digital marketing BBM and programmatic platforms, while overseeing the company’s largest client worldwide, STIHL. Additionally, he oversaw strategy and operations for digital marketing and grew the offerings from paid search, SEO and email to include social, location-based marketing and measurement.

Robin Corralez

Garrett Albanese

Vice President, Corporate Marketing

Garrett joined Triad Retail Media in 2018 and is responsible for leading the organization’s overall brand positioning, communications strategy and go-to-market approach for new products and services. Garrett brings over 15 years of media experience to Triad, having held various leadership positions across agency, technology and publishing companies. Prior to joining Triad, he worked across a roster of blue-chip clients including Johnson & Johnson and Pfizer Pharmaceuticals.

He most recently served as Vice President of Brand Strategy & Innovation for POPSUGAR, where he strategically oversaw their in-house creative agency and digital innovation team. In this role, Garrett led a team of brand strategists and content creators who were focused on delivering custom integrated marketing solutions for over 150 advertising partners. In addition, he was responsible for driving the company’s B2B go-to-market strategy which resulted in an accelerated revenue growth of more than 30 percent.

Want to find out more about Triad Retail Media?

Our headquarters

St. Petersburg, FL

Phone: +1.727.231.5041
100 Carillon Parkway
Suite 100
St. Petersburg, FL 33716

Rogers, AR

Phone: +1.479.271.4700
5504 Pinnacle Point Drive
Suite 101
Rogers, AR 72758

New York, NY

Phone: +1.646.519.2700
2 Grand Central Tower
140 East 45th Street
12th Floor
New York, NY 10017

Chicago, IL

Phone: +1.312.646.3860
200 W. Madison St.
Suite 1020
Chicago, IL 60606